Bill Bradley
Bill Bradley is Adweek's deputy TV editor. Bill joined Adweek from Screen Rant in April, 2022. Before that, Bill spent 7 years at Huffington Post as entertainment editor.
Mark Marshall Explains How NBCU Delivered a ‘Wicked’ Ad Opportunity at Upfront
NBCU ad sales chief Mark Marshall talks 'Wicked' ad opportunity and that Linda Yaccarino joke at upfronts.
Netflix Unveils In-House Adtech Platform at First In-Person Upfront
Netflix announces in-house adtech platform and 40 million monthly active ad tier users at upfront.
Netflix Scores Live NFL Games on Christmas, Shocks TV World
Netflix signs three-year deal with NFL for Christmas Day games.
Let’s Be Upfront: More Changes Are Coming to Upfront Week
The annual advertising event kicks off in May, but it could look very different in the future.
Exclusive: Disney Ads Boss Rita Ferro Gets Animated in Family Guy Upfront Clip
Rita Ferro, Disney's ad sales president, appears in Family Guy clip at the upfront.
Inside Amazon’s Star-Studded First Upfront Week Event
Amazon's star-studded upfront week event included Jake Gyllenhaal, Reese Witherspoon and more.
‘Wicked’ Start: How NBCU Kicked Off Upfront Week
NBCU's upfront included Kevin Hart, the Wicked trailer and Seth Meyers roasting Linda Yaccarino.
Kendall Toole Explains Why You Don’t Quit in New Brand Video
Peloton's Kendall Toole participates in the latest Persevering Profile from sports nutrition brand Don't Quit.
Disney Maximizes Streaming With Surprise Disney+, Hulu and Max Bundle
Disney+, Max and Hulu team up for a surprising new bundle.
What to Expect From This Year’s Upfront, According to Buyers
Media buyers expect softer CPMs, a rise in women's sports and a streaming 'battleground' at the TV upfront.