Facial recognition is getting more glamorous as ModiFace, the L’Oreal subsidiary that tracks facial features for makeup simulations, is bringing its virtual try-on technology to L’Oreal lipsticks on Amazon.
This means customers can use the cameras on their phones to see how different shades look in videos and selfies.
According to an announcement, the AR-based simulation of each shade is based on analysis of the information provided by makeup brands as well as images and descriptions of products on social media.
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