What's the Deal With The Netflix Effect?

A queue of people spills out onto the pavement outside a quaint, blue-fronted café in North London. Kate Bush’s “Running Up That Hill” finds its way back onto the charts after 37 years. Bridgerton-inspired corsets, gloves and empire waisted ball gowns feature heavily on the 2024 Oscars red carpet.

This isn’t a string of unconnected events; it’s the so-called “Netflix effect” in action, and it’s the work of Marian Lee, who was named the streamer’s chief marketing officer in 2022.

When Lee took on the top job, she was the third CMO in three years to take the reins of Netflix’s $2.5